Description

Bio Echinacea Purpurea White Swan brings a lighter, cleaner palette to the classic echinacea look. The white flowers give a fresh, modern feel in planting design and are particularly effective when used to break up stronger colours in mixed borders. Like other echinacea, it flowers for a long period in summer and early autumn, and it attracts pollinators, making it a practical choice for biodiversity conscious gardeners.

White Swan works well in prairie style mixes and contemporary borders, pairing neatly with ornamental grasses, salvias, veronica, nepeta, achillea and soft pastel perennials. The raised cones add texture and structure, and if some seedheads are left, they provide late season interest and food for birds. The organic production angle supports retailers building more sustainable lines.

Plant in spring in full sun for best results. Soil should be well drained, and winter wet should be avoided, so recommend raised beds or improved drainage in heavier Irish soils. Water to establish, then reduce watering once rooted. Deadhead to keep flowers coming, or leave late heads for structure and wildlife value.