Description

Dahlia Genova is a strong option for retail because it delivers a long flowering season and suits a wide range of garden styles—from bold colour blocks to softer mixed borders. It also performs well in large patio pots, which is a common use-case for Irish customers with smaller gardens.

Plant tubers after frost risk has passed. Choose full sun and free-draining soil improved with compost. Water to establish and keep evenly moist; avoid waterlogging.

Deadheading is essential for repeat flowering—make it part of the label and POS message. Feed from bud stage, and consider light staking in exposed sites to keep plants upright and presentable.

Lift and store tubers for winter in most locations; dahlias dislike prolonged cold and wet, so storage guidance reduces customer failure and increases repeat sales.